Keep with me on all of this.
Think about all the crap you consume on a daily basis. I don’t mean food and packaging or even your clothing. I mean information and media and how you spend your downtime. When you relax, when you say, “Let’s watch a movie.” or “I want to read a book.”
At least for me, there is a narrow band of items I know, love, trust. And there is a larger band of services that I use to filter the stuff I love. And all of it comes down to convenience.
Said another way: I like a limited number of creators. This has become more and more obvious to me as I have delved deeper into rating systems. I’ve been rating on Netflix a lot recently and I’ve been much more active in my iTunes, trying to rate songs and albums*. And in doing all of this, I rate most things as a 3 on a scale of 5. 1 and 5 are rare, 2 and 4 are less so. It’s just a big bell curve. A very steep bell curve, really.
And to wade through this morass, I use stuff like iTunes, Netflix and Google to keep track of those few items I like, against the ocean of stuff I am lukewarm about.
And living here, in Silicon Valley, people are always looking and thinking about services. About Wordpress and Twitter and and Flickr and Google and heavens knows what all. It’s the nature of the game now — you build services so you can get people to come contribute content.
This is Web 2.0.
And from time to time, I can convince myself I have an idea for a service, one I never end up building or documenting. That’s a bummer, sure. But ultimately, it’s not what I want to spend time on. That part is my day job anyway — and if you talk about any of the services above, odds are that you can’t name people who worked on any of them.**
The notion of publishing to a service is touched on a little less politely by Jason Scott in his post “Fuck the Cloud.” For the most part, I agree completely with him — but the caveat is that, currently, we need both our own data stores and services. And finding ways to tie them together is the challenge. (This is a slightly different use of the whole application vs data discussion that has existed forever.)
But it really isn’t what gets me hot at the end of the day. At the end of the day, I want to find new ways, interesting ways of telling stories. But it isn’t quite that easy.
* Did you know iTunes has an album rating field? It’s cool, but like many of iTunes neatest features, it’s missing 1 or 2 details and thus is just shy of uber-cool.
** Ok, maybe you can name 1 person or 2. Or if you live here and travel in web dev circles, we can get up on 2 or 3 hands. But really, every single one of those services required the effort of numerous people doing a lot of stuff. Pointing to a single vision for these things is close to impossible.
Popularity: 1% [?]
Lessee, 10,000 hours breaks down to 5 years of 40 hours a week, roughly. So, I’m an expert at … photoshopping/web design/bullshit, breathing, walking ( I rock that shit!), and quite possibly changing diapers (remember, that stuff is spread out 24/7/365. Hmmmm…. I might need to reevaluate some things.
ray :: jan 20 2009 :: 9:05 pm